13 Things They Don't Tell You About Traceability in Food and Agribusiness

Traceability attracts a lot of kumbaya singing. For a change, shall we talk about Traceability as a weapon of strategic offense?

When Jeff Bezos was working in a hedge fund, back in the 1990s, he came across a report which had an orgasmic statistic: Internet was growing by 2300% per year He quit his job to start Amazon bookstore, and the rest, as the overused cliché goes, is history.

If you are one of those types who gets spurred to action by orgasmic statistics, (I am not), here…