In the year 1986, Gareth Morgan published his landmark best-seller book, "Images of Organisation", which explored a simple, but powerful question: What does it take to see an organisation through various metaphors?
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe001e8b1-3a3c-4a26-bd9d-d00ac3dfb1ea_491x502.png)
<Image Credits: Ribbonfarm>
The premise of the book looks deceptively simple - until you think deeper about it.
What we think about what an org…