Welcome to Agribusiness Matters

Straight talk on Digital Agriculture, Agritech and Agribusiness Matters. Because let's face it. Agribusiness matters.

This is a weekly newsletter for those who want to have straight talk on Agtech, Digital Agriculture and Agribusiness Matters. If you’re thinking of subscribing, you probably want to know who I am, and what you should, and should not, expect from this newsletter.

Who I am

My name is Venky Ramachandran, and chances are you’re probably here because you already know who I am, in which case scroll on. If you don’t know who I am, check out my LinkedIn profile, and sample some of my agribusiness writing first.

• Betaal’s Digital Agribusiness Riddle Revisited

• What the *Puranas* of Retail can Teach Us about the future of Agri-Input Retailing

What this is

This newsletter is for those who want unbiased, unvarnished perspectives that matter in the world of agribusiness. I am neither a polyannish enthusiast of technology nor a Luddite who wants agriculture to go back to the medieval ages. I strive to find the middle road and discover appropriate technologies that can solve some of the fundamental problems in a wicked domain like agriculture.

In the meantime, tell your friends!