State of Agrifood Tech - 2nd March 2023

”CO2 Offsets For Sale!... I promise to protect and not to cut down this amazing two-hundred-year-old oak tree in my garden for say 10 tonnes of carbon offsets at £20 per tonne of CO2.” Satire worth meditating upon if you are tracking the carbon market landscape. Image and Text Credits: John Harvey

In Today’s Edition:

Goliathan Agritech Gameplays:

How do Goliathan organisations in the agri-input value chain incorporate agritech into their strategy? Case In Point: Syngenta and UPL. How do Goliathan organisations in the agri-output value chain incorporate agritech into their strategy? Case in Point: Bühler Group

1/ Inside UPL’s Realignment

In October’22, UPL announced their corporate realignment plans to bring four ‘distinct pure-play platforms'. What I got wrong about UPL when I analysed the agritech gameplays of Big 6 Agri Input Firms and wrote “…better digital instincts prevailing in the agritech gameplays of UPL and Syngenta”.

2/ Making Sense of Syngenta’s Centrigo Farming Ecosystem

Is Centrigo a step forward to build a farming ecosystem in line with Syngenta’s aspirations to build the Modern Agriculture Platform (MAP) for smallholding countries?

3/ Making sense of Bühler Group (not Bühler Industries) and their Agritech Gameplay

Energy and grains are the warp and weft of our modern lives. 160-year-old family company Bühler claims that 65% of the world’s grains pass through their roller machines. How to make sense of Bühler Group and their agritech gameplay, especially in the aftermath of the pandemic and the Ukraine War?