State of Agrifood Tech - 5th April 2023

Planet Tracker has an important guide worth checking out if you want to see through the greenwashing strategies which are getting more sophisticated by the day. A quick concise summary of the six types of greenwashing is here. Hat Tip Courtesy: Anoop Ratnakar Rao

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In Today’s Edition:

1/ Making further sense of Mineral.ai

Few reflections from readers on my earlier Mineral.ai sensemaking essay. How does Mineral.ai’s product strategy align with Google’s (Google Ventures) investment in Cropin ($)? Plus! A gentle introduction to the era of synthetic data in agriculture.

2/ Organizing the agri-input supply chain: Unnati Vs Agrostar Vs Univia Vs Suumayo Agro

A bird’s eye view of newer agritech startups (that I haven’t profiled so far) attacking the complex problems in the agri-input supply chain.

Desserts in Funding Winter

3/ MeraTractor, building a phygital ecosystem in selling farm mechanisation products, raises INR 5 crore (~615K USD)

4/ Milkbasket’s Ex-CEO Anant Goel launches Sorted, ‘an omnichannel platform for fruits and vegetables (F&V)’ and raises $5Mn.