State of Agritech - 26th September 2023
In Today’s Edition:
1/ Making sense of Krishify’s Pivot
Krishify gets titktoked and pivots to become a video-only network. Understanding smallholding grower’s content hierarchy of needs.
Would the demand curve for farmers through platforms supersede the demand curve for extension workers/field agents in smallholding contexts? Or is it the other way? Plus! D Narain’s comments in response to my article on middle-men cooperatives (courtesy collectivisation efforts of Bayer vis-a-vis Syngenta)
3/ Demand-driven Agriculture Myth
Whether you look at fertiliser subsidies or palm oil demand signals, there is enough evidence to point out an uncomfortable fact: A silver bullet called demand-driven agriculture is largely a manufactured myth.