State of Agritech - 26th September 2023

How can India’s greatest star be left behind in my agritech meme game? This original meme was inspired by Om Routray’s comment in one of my threads. Why do we continue to see food tech and agritech as chalk and cheese?

In Today’s Edition:

1/ Making sense of Krishify’s Pivot

Krishify gets titktoked and pivots to become a video-only network. Understanding smallholding grower’s content hierarchy of needs.

2/ Platforming Farmers Vs Platforming Extension Workers (courtesy Krishify versus Digicides/Anaxee)

Would the demand curve for farmers through platforms supersede the demand curve for extension workers/field agents in smallholding contexts? Or is it the other way? Plus! D Narain’s comments in response to my article on middle-men cooperatives (courtesy collectivisation efforts of Bayer vis-a-vis Syngenta)

3/ Demand-driven Agriculture Myth

Whether you look at fertiliser subsidies or palm oil demand signals, there is enough evidence to point out an uncomfortable fact: A silver bullet called demand-driven agriculture is largely a manufactured myth.

4/ Making Sense of Leads Connect Rs. 500 Crore Strategic Investment from FMCG Player BL Agro