State of Agritech - 3rd July 2022
Kickstarting Season 3 of Agribusiness Matters with a new series to analyse agritech developments with reasonable depth and unreasonable fun.

In Today’s Edition:
1/ Origo E-Mandi, ONDC, and the Art of Loving Information Asymmetry
When did Information Asymmetry become a bad thing? Can ONDC unbundle full-stack agritech plays and make startups move beyond their Stockholm Syndrome affairs with Information asymmetry?
2/ Are we prone to droning the overblown benefits of drones in agriculture?
Rhyming jokes aside, Is it possible to build business models that will make drones the next generation of call centres for productivity monitoring in agriculture?
What does Karl Marx teach us about how retailers in large smallholding countries are embracing agritech and how to think about the impact of drones in agriculture?
3/ Agricultural Online Mall player Bighaat boards the Tamil Nadu Express
Should we call a few agritech platforms ‘online malls’? And why is agritech growth so unevenly distributed across Indian states?
4/ Protected Cultivation is finally finding its moment in the sun (Courtesy Eeki Foods and ‘Mediumless Agriculture’)
Is the funding climate now ready for startups chasing greenshoots in the protected cultivation space? Can protected cultivation stand up to address energy efficiency problems?