The Beer Game of Agri Input Retail

The classic Beer Game is fun to play in Supply Chain 101 Class. Until you consider it's implications on the Indian farmers and the agri-input supply chain.

Have you played the beer game before[0]?

Picture your friendly neighbourhood retailer who sells beers. I know that’s a stretch of imagination, especially in India. But, play along with me, will you?

The retailer buys beer from a wholesaler, who in turn buys from a brewery. This beer is delivered once a week to the retailer. If the retailer wants beer, he…