Agribusiness Matters

Agribusiness Matters

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Agribusiness Matters
Agribusiness Matters
Traceability Certifications and Mangalwar Idiocracy Syndrome

Traceability Certifications and Mangalwar Idiocracy Syndrome

Shall we examine the hyped-up claim that traceability systems and certification mechanisms 'sustainablize' value chains?

Venky Ramachandran's avatar
Venky Ramachandran
Mar 22, 2021
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Agribusiness Matters
Agribusiness Matters
Traceability Certifications and Mangalwar Idiocracy Syndrome
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Once upon a time, there lived a venerable priest in a quaint old town called Mangalwarpet in the western part of India.

On a sunny day, he woke before sunrise and set out to complete his daily ablutions. But, there was a problem - a stray dog in the neighborhood was shouting its lungs out and this perturbed him. With no inclination to step out of his pr…

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