Serenity Prayer for Agritech Founders and Investors

Be honest. Do you really understand the difference between markets and marketplaces?

This is second of a series of posts (First is here) where I explore the idea of Pace Layers (introduced here and elaborated further here) to design alternative markets and marketplaces that could create and meet demand for sustainable food and fibre products and sustain rural livelihoods.

Once upon a time, on a faraway hill, there lived a beautiful princ…