8 Comments

Seriously this is way too expensive @12000/yr. I have The Ken, ET Prime subscriptions. This is simply too expensive. Unsubscribing.

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author

Sure. Thank you for your feedback! I don't write for a generalist audience that "The Ken" or "The Prime" are targeted towards. I am a subscriber of "The Ken" as well. I don't do journalism in the traditional sense. I work in agritech and I charge for the premium insider knowledge I bring, along with the external data take.

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Jun 2, 2021Liked by Venky Ramachandran

Your content is really unique and informative, and really liked it. But I do believe there needs to be a middle ground in terms of pricing.

But it's your content and you can price it as per your wish.

Cheers and all the best!!

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I understand that! As I mentioned in my article, I don't consider money the only energy exchange source worth exchanging. So, yes:) happy to chat more, if you want to join in.

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Jun 2, 2021Liked by Venky Ramachandran

To give a background, I am from IRMA and work in the agriculture domain-agriculture consultancy and then into farm mechanisation.

The biggest value proposition for me was, keeping upto date about the latest agri tech, information on agri-inputs sector and the fascinating way you introduced various concepts in the articles.

Now, I would need a Ken to get detailed information about various industries/company and a general newspaper subscription like Mint, ET for daily dose of business news. So roughly, 3K+3K in addition to the subscription for Agribusiness matters. So, 18k/yr in this context seems quite high.

Also subconsciously we always do a benchmarking,

for instance my first thought was for 12k, I could get a Ken+ Mint+Bloomberg+Economist from British library.

Also just a suggestion, many people involved in agriculture would be in the development sector. You may consider a different pricing for them.

You may consider also quarterly or half yearly subscriptions. That gives audience more options to choose.

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author

Thank you. Let me think through this and get back to you. This is really helpful info for me.

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Please share me your email address to get in touch with you

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